When we discuss our services with business owners, most have the same two questions:


Why would I pay up-front fees when I can get other brokers to represent me on a contingency basis?

We understand that on one ideally wants to pay any up-front fees in the sale of their business, but it really comes down to a Risk vs. Reward Decision. Is the long-term benefit great enough to warrant the up-front retainer fee?

In our past experience, we have learned that approximately 80% of all fairly priced businesses that provide its owner a minimum annual income of $70,000 will sell. It may take 3 months, 8 months or even a year, but the key is that they will sell.

Therefore, if you know you have a solid business and there is a high likelihood that it will sell, do you really want to pay $30,000, $50,000 or $80,000 in commissions when you can achieve the same for $6,000 to $12,000? Is the reward worth the risk of the small up-front retainer fee? In business, most believe that a sound investment is any where the potential reward is at least 3 times higher than the risk. With PointFreedom, you're looking at a reward that is 5 to 7 times greater than the risk. We think that's a sound investment!


How can PointFreedom afford to charge such a low fee when traditional brokers charge such a high fee? Isn't my level of support reduced?


Your level and quality of support is in fact higher with PointFreedom than with traditional brokers. We speak from experience because we started our business as traditional brokers.

What we found was that over 50% of our time was spent on new client prospecting and chasing uncommitted owners for needed information. This all reduced the amount of time we could actually spend on the business sale process. That's why brokerage fees are so high. Brokers have to compensate for all the unproductive time they spend on other activities.

With our structure, we have no unproductive time as we spend very little time on prospecting as potential clients call us and all of our clients are committed to the sale process because they have a little "skin" in the game. And since we know roughly how long it takes to sell a business, we have structured our Fee Schedule to provide us with a fair return for time invested. In that way, all clients get equal representation, regardless of size. Since all of our time is productive, we can effectively service more clients at a higher level and a lower cost than any traditional broker can. The bottom line is we can provide equal to or even better service and results at a fraction of the cost.